6 Ways To Save-Time On Social Media
There are so many tasks that every business owner has throughout their day that it almost seems impossible to add social media to the mix. Yet, the value social media marketing provides for every business should make it one your top priorities. Social media marketing should not be dreadful, it shouldn't be taking up all of your time. If you find that social media is taking up too much of your time – time that you could be spending doing other things for your business, here are a few of my best tips for saving time on social media.
1 - PLAN
I'm not saying that you have to plan out your entire year. Start with baby steps. Plan 1 week ahead or if you're feeling ambitious plan out an entire month! Your business is going see and feel the results. All you have to do is set one day out of the entire month to focus on your strategy. Write down important dates and important events that you NEED to be sharing with your audience. Once you have it written out you will be amazed out how quickly you can get it done.
If you don't know where to start, I've created a FREE 2017 Marketing Calendar that has the most important dates for 2017!
2- USE SCHEDULING TOOLS
One of my clients recently asked me how I manage so many social media accounts at once. I told her that I use scheduling tools. She had no idea there were free tools out there that allow you to schedule Pinterest, Facebook, Twitter, Linkedin, Intstagram, etc, on a single platform! She would go to Facebook and schedule out a post, go to twitter than schedule out her posts, and she would continue this process for the next couple of hours. Never, ever schedule posts directly you are guaranteed to lose track of time! Be honest, when is the last time you went on Facebook and didn't scroll down your timeline looking at your friends updates. It happens every single time. Instead use a scheduling tool. My personal favorite is Buffer.com. I was able to cut my time from 4 hours to 1 hour (and I schedule out for an entire month.)
Scheduling posts in advance will help you save time on social media – so you don’t have to worry about posting throughout the day or when you’re busy running your business.
Some of the best tasks to schedule for your business include:
- Throwback Thursday's (If you use those types of pictures)
- Branded Graphics
3- BATCH YOUR TASKS
Even if you’re planning and scheduling in advance, creating and/or curating social media content takes time! It’s much more efficient to do certain tasks in batches rather than try to do a lot of different things all at once. So think about all of the repetitive tasks that go into your social media workflow and carve out time to do specific tasks – for example, I create all my images on Monday and schedule them out for the rest of the week. For my Facebook group I create graphics 1 month ahead and schedule them out using buffer.com
Here are the tasks I batch throughout my week:
- Monday Planning: – As discussed previously, building a social media marketing plan is essential. Consider keyword research and brainstorm content ideas that will interest your target audience. (I only do this task the first Monday of the Month)
- Tuesday Content— Consistent with other areas of online marketing, content reigns king when it comes to social media marketing. Make sure you are offering valuable information that your ideal customers will find interesting. Create a variety of content by implementing social media images, videos, and infographics in addition to classic text-based content.
- Wednesday Blog — Blogging is a great social media marketing tool that lets you share a wide array of information and content with readers. Your company blog can also serve as your social media marketing blog, in which you blog about your recent social media efforts, contests, and events.
- Thursday Link: — While using social media for marketing relies primarily on your business sharing its own unique, original content to gain followers, fans, and devotees, it’s also great to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Linking to outside sources improves trust and reliability, and you may even get some links in return.
- Friday Track Competitors: It’s always important to keep an eye on competitors—they can provide valuable data for keyword research, where to get industry-related links, and other social media marketing insight. If your competitors are using a certain social media marketing technique that seems to be working for them, do the same thing, but do it better! ( I only do this task once a month)
- Saturday Measure Success with Analytics: —You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your triumphant social media marketing techniques, as well as determine which strategies are better off abandoned. Attach tracking tags to your social media marketing campaigns so that you can properly monitor them. ( I only do this task once a month)
- Sunday Scheduling: - Once you have a plan it is so much easier to schedule out everything because you know what you're looking for. Use a tool like Buffer.com to schedule out your social media content.
You don't have to batch tasks the way I do. The point that you need to take-away is you should focus on one task at a time. It is the easiest and most time saving method I have every used.
Organize Your Shared content
If you’re doing social media right, you are sharing a lot of other people’s content in addition to your own. Social media marketing for businesses is about producing brand content that you can use to build awareness and trust with your prospects. The problem? If you share only your content, your target audience may not believe you have their best interests at heart. If you also share other people’s content that helps your buyer, the trust meter goes way up! But finding content that’s share-worthy + actually sharing it + crediting the original source takes some time. Do not worry there are couple of tools that will save you time!
- Subscribe to your favorite blogs using a reader like Bloglovin and when you come across posts you love you can “save” them to a folder within Bloglovin’ so you can easily find them when you are ready to schedule or share.
- Use Buffer’s RSS feed tool to link up some of your favorite websites and you can easily buffer content from them directly within the Buffer app or scheduling tool!
RE-PURPOSE Your Old Content
Re-purpose your old content saves time and has the biggest ROI (return on investment). You write really valuable information on your blog posts and just because you share something once doesn’t mean you can’t go back and share it again! Most people in your audience only see a tiny fraction of what you share – so it can’t hurt to share, share, and share some more. Here are a few easy ways to do that:
- If you’re on WordPress, you can use the Revive Old Post plugin to automatically tweet to share links to your old posts (or only certain categories of posts!) on whatever schedule you set – there are both free + paid versions.
- If you have a little more money to invest in your business, Edgar can save you a ton of time.
Take it a step further and give your old content a complete makeover.
- Record a video talking about some of the points you made in one of your blog posts
- Turn a unique phrase into an "inspirational quote" and post it on all your social media platforms
- Change the headline
- Change the image
Use Stock Photos
If you think everyone has the time or resources to take perfectly styled photos for their business or social media posts, you’re wrong! Many people use stock photos because they are an easy way to ensure you have high quality visuals. There are a ton of different places to find stock photos – both free and paid – but you may have to search a bit to find ones that really fit with your brand.
Here's a list of my FAVORITE Free Stocks Photos for your business:
They mainly have landscape photos, which are incredibly stunning and huge! The quality is amazing.
Mainly office type photos, for ‘startups, bloggers, publishers, websites, designers, developers, creators and everyone else’.
I hope that these tips were helpful to you. What are some time-saving tips you use for your business?